Editing Sample

The following is an excerpt from a client's year-end letter.

Before
After years of price growth caused by lack of available properties for sale, we have seen our inventory levels grow and in some areas and price ranges substantially. Buyers again have more choices and Sellers have had to lower price expectations in order to sell.

Keep in mind that market conditions vary widely depending on price range and area. Two examples are the Seattle urban the north end suburban markets. Although Seattle has slowed down from the heated pace of early 2006, the market remains tilted toward the Seller and in some neighborhoods multiples offers still take place. The north end suburban market in higher price ranges has tilted toward the buyer due to an influx of new construction thus causing sellers in some cases to reduce asking prices and negotiate in order to sell. .

After
After years of price growth caused by lack of available properties for sale, we have seen the housing inventory levels grow –quite substantially for some areas and price ranges. Buyers again have more choices and Sellers have had to lower price expectations in order to sell.

Keep in mind that the price range and geographical area cause market conditions to vary widely. Two examples are the Seattle urban and the north end suburban markets. Although Seattle has slowed from the heated pace of early 2006, the market remains in favor of sellers and, in some neighborhoods, multiples offers still take place. The north end suburban market (in higher price ranges) has moved in favor of buyers, due to an influx of new construction; thus, causing some sellers to reduce asking prices and negotiate in order to sell.

Writing Sample

The following product description was written for an online retailer.

Many words describe the Pro QD with i3 technology, but the most accurate is “streamlined.” This BCD offers a new design that will wow divers … both those who wear it and those who see it around the diving community.

The backpack style offers the ultimate in comfort while the gusseted air bladder allows for maximum lift. The patented traction pad prevents your tank from slipping while you’re submerged; this is a feature all divers wish they had on their BCDs! To prevent additional slippage, the Pro QD with i3 technology offers a depth-compensating cummerbund; no longer will you need to play the BCD strap readjusting game while at depth!

Over the years, BCDs have been updated to reflect the modern age of diving. The Pro QD with i3 technology skipped the modern age and went straight into the future.

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